It’s very common that people get scared and don’t understand why the cost of website is comparatively high. The thing is, mostly people think that creation of content isn’t special and there is a lack of knowledge why SEO and Google Adwords campaigns are important. Shortly, it’s hard to see, touch and smell their added value.
Basically, the first step is to create appropriate web design for the product or service of company and then develop it.
The second step is to create the content precisely, which has been focused on selling the products or services of the company. As in the marketing we know our target group and we work to reach it to make more sales, in the content creation is the same rule – you must know your target audience, as well the language how to speak with it in order to persuade for choosing exactly your products or services. SEO key words (third step in meaningful website development) used in a great content and headlines aren’t enough in nowadays, because website must be updated with the news or how it’s called in the past years – blog articles. You may wonder – why? All together, great and targeted content for the website users, use of SEO in the headlines and the main content and regular articles about the latest tendencies in your field will lead you to be in the top list of the Google search. Furthermore valuable blog articles will be noticed among people who search information in the industry of your company. As a result your company may become an opinion leader; therefore you will earn their trust what may lead to new clients.
I can draw an analogy. For example, you don’t update the website and don’t use appropriate key words. The website starts to fall into stagnation and in stead of gaining the top positions in Google search happens opposite. It occurs to a worker who doesn’t follow the newest trends and doesn’t study in order to grow the knowledge and carry out better performance at work. At one point such people reach their stagnation and usually fall apart from the labour market.
By being more precise, website is tireless worker which works for your company as a sales representative 24/7 by attracting new clients.