1. Keep the text short

From the point of websites’ content, one of the most often made mistakes is long sentences and use of passive voice.When people read long sentences, they have to keep the first part of the sentence in their mind when reading the last part. As we all know people are easily distracted that’s why we suggest you to help your visitors by keeping your sentences short and clear. Do not forget to use active voice because it’s more powerful and gives spirit to your website.

2. Design for the product or service

When you are in a process of designing your website, always remember that your product or service is in the first place you want to show to the websites visitors. Otherwise while people may think your site looks good, they won’t remember what your service or product is all about. Make sure to focus on explaining what your start-up does and how it will help make your customers’ lives better. On the other hand, don’t force it too much by pointing out all the benefits of your product or service. If you have more than three major pieces of information or options on a page, you’re likely overdoing it. When it comes to designing effective websites, keeping the visual options to a minimum always results in better conversions.

3. Design and test on all devices

In order to keep up with customer’s habits of using Internet, you have to consider making the design responsive, so that it will resize based on the dimensions of the screen (phones, tablets, desktops). If you already have a website, you should check different browsers and devices. If your website is not responsive, you should ask a help to a professional to make it responsive in case you don’t want to re-design it.